Rhetorical Context

Rhetorical context: this advertisement assumes that everyone is pretty done with magazines. It's attitude is faily negative,  it is sop ding to the lack of interest in magazine ps and the lower  subscription rate. It's audience we those who have lost faith in magazines . The unique tools used are the media used . The fact that they replaced the words with the magazines was an unusual trick that intents the buyer. It's something they may not have seen before. The audience to this wild be magazine readers o it's might not be as effective as they hoped, however because its so clever the magazine distributor could retain readers that might have left otherwise. This could be reading too much into it though. I think the purpose of the advertisement is to retain readers and add new readers because of the probable lack  of subscriber gains that they're facing. Also implying a that I have headphones in when I don't  is very hurtful and upsetting.